GRAPHIC DESIGN AND BRANDING

USER MANUALS AND
GUIDE BOOKS

Manual for Hospice Kitchen Food Safety Audits.

The purpose of the audit manual and visual graphics for Hospice Kitchen Food Safety Audits was to give anyone (moderately literate or fully literate) tools to perform a review of a hospice. Through this one can determine which aspects are in place and where attention is needed to improve food safety and handling. The manual provides a list of questions where ratings can be applied or for someone with limited literacy a pictorial layout is provided.

The design and development included a manual on hospice food safety.

Infographics displaying the twelve pillars to effective palliative care.

A simplified infographic on the 12 keys (pillars) to effective palliative care (this was used as a separate graphic and also included in the manual at the end of the booklet)

An A4 Hospice Food Safety Audit Manual included a checklist with pictures and graphics, a formal audit report, a visual audit report, and a scale measure to mark the level of standard or outcome (1 – 10).

EVENT BRANDING

CUT Beer and Food Affair.

The Central University of Technology (CUT) Food and Beer Affair is a great occasion and one the Product Development Technology Station looks forward to each year. Developing the branding and promotional materials for this annual event is exciting. The event was aimed at promoting CUT’s Hotel School facilities, exposing student’s skills to the industry and introduce craft beer tasting.

The event branding included:

Development of the logo and event identity (theme)
Design of electronic invitation and posters
Electronic forms for registration
Electronic tickets
Programme and menu

CORPORATE IDENTITY DEVELOPMENT

THINK – The Hub for Innovation in New Knowledge

THINK is not just a recycling workspace. THINK is a brand that embodies a passion for the environment and a brand that cares about South Africa’s economic development. It is the enabling and passionate expert in recycling innovation, and PDTS built those visual elements into the corporate identity.

The aim of the initiative is to show how materials can be re-purposed and it is an opportunity for third-stream income to invest back into the community. This creates the opportunity for establishing spin-off companies when materials are turned into new products.

The hand in the logo, designed by PDTS, represents taking, giving and dismantling (by hand) waste electrical and electronic equipment. The arrows represent recycling, forward-movement and the repurposing of waste materials.

This corporate identity development included:

Development of the logo and corporate identity for the brand, THINK
Design of a business card, email signature, and letterhead
Advertising and promotional materials

BRANDING AND PACKAGING

Moving away from individual product packaging, the aim of the branding and packaging of the MyBrew Coffee Scoop and Clip was to develop a display that clearly explains what the product is and how it is practically used. The unit was designed and developed for display at a point-of-sale.

The Product Development Technology Station created a display that is transportable and easy to assemble to accompany many of the products, eliminating the need to pack each product individually. This not only saves time and money, but is also more environmentally friendly.

The branding and packaging included:

Development of the logo and corporate identity for the brand, MyBrew.
Design and prototyping of the display packaging.
Photography and assembly guide for the display unit