Moving away from individual product packaging, the aim of the branding and packaging of the MyBrew Coffee Scoop and Clip was to develop a display that clearly explains what the product is and how it is practically used. The unit was designed and developed for display at a point-of-sale.
The Product Development Technology Station created a display that is transportable and easy to assemble to accompany many of the products, eliminating the need to pack each product individually. This not only saves time and money, but is also more environmentally friendly.
The branding and packaging included:
- Development of the logo and corporate identity for the brand, MyBrew.
- Design and prototyping of the display packaging.
- Photography and assembly guide for the display unit
