THINK – The Hub for Innovation in New Knowledge
THINK is not just a recycling workspace. THINK is a brand that embodies a passion for the environment and a brand that cares about South Africa’s economic development. It is the enabling and passionate expert in recycling innovation, and PDTS built those visual elements into the corporate identity.
The aim of the initiative is to show how materials can be re-purposed and it is an opportunity for third-stream income to invest back into the community. This creates the opportunity for establishing spin-off companies when materials are turned into new products.
The hand in the logo, designed by PDTS, represents taking, giving and dismantling (by hand) waste electrical and electronic equipment. The arrows represent recycling, forward-movement and the repurposing of waste materials.
This corporate identity development included:
- Development of the logo and corporate identity for the brand, THINK
- Design of a business card, email signature, and letterhead
- Advertising and promotional materials
